Reserve Tuesday and Wednesday (21 and 22 May) for a conference on current marketing and communications jam-packed with a great line-up. You will be surprised by worldwide professionals and inspiration not generally to be found under one roof. PIAF is a unique opportunity for senior managers and experts to strengthen their professional profile.
Adidas Originals is a key brand of Adidas, the prestigious sportswear producer. Specific target groups require a specific approach which must surpass the habits of the clothing industry.
A point of view of the world we live in and how relevant/or not advertising can be. How do we make sure we have a desired effect on people and how do we inspire action? Learn about emotional focus and blade running creativity....
A thoroughly un-scientific investigation of emotional manipulation in media. In this snapshot of a trend, we will consider the historical context, methodologies, and future implications of pulling so many heart strings.
Sebastian will share his experiences in working with the new global ABSOLUT VODKA communication strategy. It is called "From saying stuff to doing stuff". It is a very interesting topic for global advertisers of today that struggle with getting the desired effect from traditional advertising. The ABSOLUT VODKA brand have therefore chosen to move from an advertising-lead communications model to a more brand experiential-lead communications model.
Some thoughts and examples on the sense of branded content. What is the difference between product placement, sponsoring and branded content? Why is branded content good? What makes branded content excellent?
Excepts from non-traditional, even risky Czech campaigns. Haters webs, Men in Black or Superhero - why did we do it and what did it bring us?
Jacco ter Schegget (Managing Partner Tribal DDB Amsterdam) and Frank Houben (Director Communications & Corporate Identity at KLM) talk about KLM’s new way of communicating: more social, modern and interactive.
KLM and Tribal DDB Amsterdam have worked together for years - choosing for the best way off the beaten track of traditional communications. KLM is one of the pioneers have invested fully into the digital innovation.