A new trophy is born

19/03/2014After several months of development, the new PIAF trophy has seen the light. It is based on the logo – an origami bird – and it honors the typical colors. This was possible thanks to the unique glass Vitrucell developed at the glassworks Lhotský in Pelechov. The gold, silver and bronze trophies differ by a small detail – the color of the cut, which symbolizes the beak. The author of the new design is Václav Řezáč. The glassworks Lhotský focus on artistic glass sculptures and produce most of their work abroad. After the Czech Lion awards, PIAF is their second recent significant client on the domestic market. It is all more important as the design’s author is directly from the Pelechov glassworks. The company will present several of its pieces at the PIAF conference.

The PIAF conference discloses its program

18/03/2014You can check out the preliminary program composed of seminars, lectures and workshops at this year's PIAF on our website, including the speakers’ profiles.
This year you can once again get ready for 2 days of concentrated know-how of the highest quality. We tried to draw up a program to reflect the changes in today’s communication, which affect both clients and providers of communication services. Experts in all the types of communication and marketing professions, who are keen to learn and grow professionally, will find inspiration and practical guidance for their work at PIAF.
Participants to the whole conference will receive the certificate "Up-dated in marketing and communication arts".
The evening program on May 20th is aimed at students and those interested in the field and attendance is free of charge. The award ceremony will also include the awarding of the prestigious ... read more

Two new speakers at the PIAF conference!

10/03/2014The PIAF conference, which will be held in May, is announcing two new speakers - Pete Blakshaw from Nestlé and Alex Stil from Mindshare.
Before Nestlé, Pete Blackshaw was the CMO of NM Incite, a joint venture between Nielsen and McKinsey that integrated social insight into core business strategies. In his book “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World” (Doubleday) Pete shares hundreds of experiences with Fortune 1000 companies working to improve the consumer conversation. While at P&G, he helped lead the company to Ad Age’s “1999 Interactive Marketer of the Year” distinction. He recently served as chairman of the board of the National Council of Better Business Bureaus and co-founded the Word-of-Mouth Marketing Association (WOMMA). An Advertising Research Foundation (ARF) “Great Minds” award winner, Pete is ... read more

More star speakers at the conference

10/03/2014George Prest, Creative Director at the London agency R/GA, comes from a now world famous new type of agency. The transformation of services for clients will be the topic of his presentation at the PIAF conference. According to him, clients used to have two agencies – one that was talking about advertising (ATL) and the second one that did the advertising (online). The strategy came from ATL agencies, and digital agencies executed it. Today there is a demand for a third wave of agencies that can handle both and for which online will be a natural environment. Prest states flatly this controversial opinion and adds that "the agency R/GA London is that agency and I will prove it in my presentation". Pierre Woreczek has over 20 years of experience in marketing, research and development and advertising, including working in Jacobs Suchard, Cadbury Schweppes and eight years in advertising. ... read more