PIAF created new slogan for Prague15/05/2012We are proud to announce the best slogan for the city of Prague, which came from our special contest! PIAF’s international jury evaluated a total of 252 entries from 31 countries. The winning slogan was „Dear Prague,..“ created by Jakub Vysloužil from Hradce Králové. The jury did not judge the slogan‘s graphic design but rather its wording which paraphrased the letter’s salutation or its confidential and intimate relationship with the addressee (Prague).
„We agreed with the Prague City Hall to hand over all entries to the City. If any of the entries were interesting to them, they can contact the author and begin a cooperation. Our competition is not binding for the City of Prague in any way,“ adds Marek Hlavica, managing director, PIAF. The only requirement was the award for the winner: a weekend trip to Prague. The other shortlisted work came from Italy, The Netherlands, Hungary, ... read more
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Absolut PIAF!06/05/2012Thanks to all Jurors and Speakers, who strongly suported this years PIAF! Sebastian Billing, Global Communication Director for Absolut at Pernod Ricard, was one of them. This is what he had to say about the out of the box festival:
"PIAF’s effort in developing a new, fresh and innovative advertising festival has my full support. I think you’re doing a great job in trying to make a difference, break the mold and stimulate the ‘out of the box’ philosophy you want PIAF to stand for in the future. I’m sure the international world of advertising and communication will consider PIAF as the place to enter innovative, ‘out of the box’ work in the future. I will for sure do everything I can to spread the word and encourage people and projects to enter next year – and the years to come. I will start with 2 of my own ABSOLUT projects launching this year."
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PIAF WINNERS ARE OUT OF THE BOX 30/04/2012Today, being creative is not enough. Prague International Advertising Festival awarded work which goes beyond the usual "boxes" and is truly innovative. The Jury led by Gideon Amichay awarded the Grand Prix to the Lego "Builders of Sound" by Serviceplan Germany. A special machine was built from Lego for the launch of the new feature film Star Wars in 3D in Germany. Alexander Schill, Chief Creative Offices of Serviceplan, commented: "Lego is a fantastic client, because the product is fantastic, everybody knows it and loves it. What we aim in our work is to push creativity and be very innovative. With Lego, you should never build the same piece, even with the same bricks you have"
Check the full showcase of „out of the box“ work from Czech Republic, Germany, Hungary, Israel, Italy, Lithuania, Slovakia, India and Spain here.
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Big thanks to thousands of our fans30/04/2012Three thousand people trained their "out of the box" thinking in our Facebook game over the last weeks. Three of them were awarded by the PIAF festival Jury and won iPad2.
Hugo Crispim from Czech Republic
Nikola Arnaudov and Maria Stoilova from Bulgaria
Thanks all the participants who voted and created ads inspired by the Pixmac pictures. See the summary of our game in this video. The design & development was created by Inspiro Solutions, the creative concept & design supervision was done by VCCP Prague. If you are on Facebook, just tag our photos from the festival in galleries.
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