Conference Record Breaker23/05/2013Over 400 people attended the PIAF conference this year. The first day opened the important topic of communications of state administration and public institutions. The advertising field communicated its aim at creating guidelines for public tenders and a general price list for communications services which would assist clients in being able to identify worthless offers.
The second day was high quality and aimed at emotions in advertising. Several times during the day we were reminded that standard methods of one-way communication are lacking or not effective. MVP agency’s experience with the presidential campaign of Karel Schwarzenberg stuck out among the flow of case studies and trendy presentations. We also heard that advertising is now more responsible than before and can be a tool for making the world a better place and was backed by several campagins. ... read more
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Absolut PIAF!06/05/2012Thanks to all Jurors and Speakers, who strongly suported this years PIAF! Sebastian Billing, Global Communication Director for Absolut at Pernod Ricard, was one of them. This is what he had to say about the out of the box festival:
"PIAF’s effort in developing a new, fresh and innovative advertising festival has my full support. I think you’re doing a great job in trying to make a difference, break the mold and stimulate the ‘out of the box’ philosophy you want PIAF to stand for in the future. I’m sure the international world of advertising and communication will consider PIAF as the place to enter innovative, ‘out of the box’ work in the future. I will for sure do everything I can to spread the word and encourage people and projects to enter next year – and the years to come. I will start with 2 of my own ABSOLUT projects launching this year."
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PIAF Gave Out 48 Awards23/05/2013"People generally hate advertisements. The winners of PIAF awards are different," says Chris Garbutt, the jury president and Chief Creative Officer of the French branch of Ogilvy. "Clients often want ideas that they know work. We, however, awarded innovation and new ideas. A good advertisement must be unexpected. Every good campaign brings us one step closer to ridding advertisements of their bad reputation," said Garbutt before the PIAF award ceremony.
The live rock PIAF „theme song“ opened the evening PIAF awards program followed by a quick showing of all awarded work. The focus of the evening was not on the awarding formalities but focused more on the actual showcase of Best of…work. The Czech and Slovak work naturally got the most applause in addition to the two Russian representatives of Red Pepper, the winners of the longest ... read more
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Big thanks to thousands of our fans30/04/2012Three thousand people trained their "out of the box" thinking in our Facebook game over the last weeks. Three of them were awarded by the PIAF festival Jury and won iPad2.
Hugo Crispim from Czech Republic
Nikola Arnaudov and Maria Stoilova from Bulgaria
Thanks all the participants who voted and created ads inspired by the Pixmac pictures. See the summary of our game in this video. The design & development was created by Inspiro Solutions, the creative concept & design supervision was done by VCCP Prague. If you are on Facebook, just tag our photos from the festival in galleries.
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