6th YEAR OF A DIFFERENT ADVERTISING FESTIVAL May 26th to 27th, 2015

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Speakers

LADISLAV BÁČA

Marketing-Communication Consultant/Freelancer/Vacationer
Czech Republic
 Ladislav has been active in the world of marketing and communications for over 20 years. He has spent the biggest part of his career with Ogilvy Prague, where he was Chief Executive Officer for the past 9 years. Under his management, Ogilvy became the leader of the Czech advertising scene both in the business and creative context. He focused primarily on business benefits and efficiency of marketing communications, which also explains why Ogilvy Czech Republic is the traditional leader of the EFFIE awards. During his career, he participated in many successful campaigns and projects for many multinational and local clients and brands – P&G, Ford, Pilsner Urquell, Stock Plzeň-Božkov, eBanka, Air Bank, Unilever ... He holds lectures on marketing communications at the Faculty of Social Sciences of the Charles University, where he now also started his PhD studies.

CHRISTOF BARON

CEO
Mindshare
Germany 

Christof has been working in the media business for 27 years – 25 of them at Mindshare. He started his career after finished studies in advertising and communication economics as Media Planner at Ogilvy & Mather in 1989. After 10 years of planning- and consulting for a range of national and international clients, such as Unilever, Kraft Foods, Allianz Group, Ford Motor Company and American Express, he was promoted to Head of Trading. During his time with Mindshare. Christof worked for a wide range clients from nearly all industries, but with a focus on clients within automotive, FMCG, entertainment, telecommunication, airlines and the financial service sector - either as client lead or as head of trading.
Christof was appointed COO in 2005. Following this, he was announced CEO of Mindshare Germany on January 1st 2009. In 2011 he was promoted to Regional Leader and member of the global board, overseeing Germany, Austria, Switzerland and CEE. In October 2013 he became Chairman of Mindshare Germany and Joint CEO EMEA, with further regional responsibilities over Ukraine, Italy, Turkey, Middle East and North Africa (MENA).

HARALD BETKE

President 
Golden Award Montreux
Austria

Harald Betke is an expert for communication as Visual Consultant, Strategist, Creative Director, Teacher and Speaker. He provides strategic advice, creative execution, event management.

He was educated at the Advertising Academy Vienna, but started his career as journalist. He owned his own Club and also organised concerts with acts like Rod Stewart, Stranglers, Phil Glass, Laurie Anderson.

In his career in advertising, he was the first Austrian shortlisted in Cannes Festival and won many international awards. He created campaigns for clients like ORF - Austrian television, Fashion TV, supermarket chains, political parties, government. Betke was responsable for global campaigns for amnesty international and Greenpeace. He advises UNIDO as Visual Consultant and teaches science of communication at the University of Vienna, the Course of Studies University of applied arts, St. Gallen for Eventmarketing and is a regular speaker at international congresses. Harald Betke is founder of the Golden Award of Montreux.

JULIAN BOULDING

President
Thenetworkone
United Kingdom 

Julian began his career in advertising sales, before working in independent agencies in London. He then joined the DMB&B Group, now part of Publicis, where he spent fourteen years in UK, Europe, USA and Latin America. During this time, he directed global advertising campaigns for companies like Procter & Gamble, M&M Mars, Avon and Philips Electronics, rising to be President, International for DMB&B’s sister network, NW Ayer.
In 2003, Julian left the world of traditional agency networks, to co-found thenetworkone.
Working with more than 800 of the world’s leading independent agencies in 106 countries worldwide, thenetworkone creates customised marketing and communications agency networks for a growing number of international companies. In 2013, Julian was elected a Director and Fellow of the Marketing Society in London. He is a regular speaker at global and regional industry events including the Cannes Festival of Creativity, Rio Wave and the Holmes Global PR Summit. He is the co-publisher, with Campaign magazine in London, of “The World’s Leading Independent Agencies”.

LADISLAV CSENGERI

Consumer Panel Services Director CZ/SK
GfK
Slovakia

Ladislav is heading the department of Consumer Panel Services in Czech & Slovak Republic, which is a continuous & nationwide panel research of household consumption in the area of FMCG. He’s been with GfK since 2007 and is active within the FMCG industry.

Besides management of the division he’s responsible for delivering fact based consultancy to clients, supporting local, regional or even international clients, on both sides, manufacturers as well as retailers.

His previous positions include project leader and marketing manager at Jacob Fleming Group and marketing positions at Takko Holding in Germany (fashion/textile).

Ladislav graduated the University of Economics in Bratislava, Faculty of Business Economics. During his studies in Slovakia and abroad he specialized in marketing, strategic management & market research.

LUCIE ČEŠPIVOVÁ

CEO
DORLAND
Czech Republic
 Lucie Češpivová is CEO at the communications agency DORLAND, which was founded in 1991 and is among the founding members of the Association of Communications Agencies (AKA). Lucie is responsible among others for the agency’s inner development concept and for setting its internal processes, creating marketing plans, strategic planning of communications campaigns and the like.

In 2001 - 2003 she was the Director of the Advertising department at the bank Česká spořitelna, and Manager of the transformation project for the redesign of the bank and its subsidiaries. Since May 2014, Lucie is a member of the AKA Presidium, where she heads the section of Czech independent agencies.

DIETMAR DAHMEN

Futurist, Innovation Expert, Consultant for Change 
Germany

20 years of advertising and marketing in Hamburg, New York, Los Angeles, Munich, Vienna.
Dietmar Dahmen started out as a strategic planner, and later moved on to become a highly decorated creative. He was Creative Director with DDB, Executive Creative Director with Ogilvy, Chief Creative Officer and Managing Director with BBDO.
Today Dietmar works independently as a professional speaker and consultant for change, innovation and disruptive market strategies with global clients and worldwide engagements. Dietmar is on the board of advisors with various companies in Europe and the US and holds the position of Chief Innovation Officer with „ecx.io“.
Dietmar is member of the Creative Club Austria, the Art Directors Club, Germany and functions as the expert for digital transformation and innovative marketing with the European Association of Communication Agencies (EACA). He is also member of the SAP Business Expert Circle and CMO.com with Adobe worldwide.

MICKY DENEHY

Founding Principal
EACA International School
United Kingdom 

Micky has a passion for international culture and business and is professionally and vocationally committed to helping raise the professional standards of the communications industry across Europe, Middle East and Africa. Micky is the Founder of the EACA International School and a Board Member of EDCOM (the European Institute for Commercial Communications Education).
With 30 years’ experience in the communication industry, Micky has enjoyed being identified as a “face to watch” by Campaign and seen him hold senior positions in the UK and abroad. These roles have included: account director at Ogilvy & Mather and GGT, CEO of Guzel Sanatlar Bates in Turkey and then Bates Pan Gulf in Dubai, before returning to the UK to become Chief Marketing Officer for Saatchi & Saatchi EMEA.

NICK DOCHERTY

Global Planning Director
Wieden + Kennedy Amsterdam
Netherlands

Nick has spent over ten years creating effective strategies for some of the world’s leading brands, working with global clients including Heineken, Unilever and Samsung. He joined Wieden + Kennedy Amsterdam in 2011 following spells with Ogilvy and Leo Burnett, and now leads the planning on Heineken globally. Always interested in the link between creativity and results he won an IPA Effectiveness Award for the UK government’s THINK! road safety campaign and authored last year’s Cannes Effectiveness Grand Prix-winning paper for Heineken. When he’s not enjoying Canals, Beer and Biterballen he can often be found running extremely long distances – for fun.

YONATHAN DOMINITZ

Founder
The Mindscapes
Israel
Yonathan is a trainer and a leader of creativity enhancement projects for ad agencies and companies. Over the past years, over 20 Cannes lions, including three Grand Prix, were given to works made by Mindscapes Trained Agencies, using Mindscapes creative tools and methods.

Yonathan has personally conducted projects in numerous companies and leading global advertising agencies across the US and North America throughout Europe to Japan, China and Asia Pacific. He is a frequently invited to run creativity workshops and is a keynote speaker at the Cannes Lions festival, Eurobest, Spikes Asia and more.

Mindscapes is active in more than 20 markets worldwide (North and Latin America, Europe, Asia Pacific.). Among Mindscapes clients are: McCann Erickson, BBDO, Leo Burnett, DDB, Lowe worldwide, Google, Pepsico, Carlsberg, Nestle, Vodafone, Danone, Mondelez, Swedbank, Eurobank and Telenor.

PETR DVOŘÁK

Global Brand Director
SABMiller
Czech Republic 

Beer has been a big part of Petr Dvorak’s life (in a commercial sense of course). The 39 year old from the Czech Republic spent a decade in his homeland working for ABInbev, filling a range of marketing roles, rising to become Marketing Director for Central Europe responsible for operations in nine countries. Then, and much to his delight, in 2010 Petr was appointed to his current role with SABMiller, Head of Global Brand for one of the Czech Republic’s most renowned brews – Pilsner Urquell. In this role Petr has shifted the brand’s strategy to ensure the beer is fresh and always receives the proper treatment in the global market place as well as focussing on the authenticity and craftsmanship messaging. Petr Dvorak attended Charles University in Prague graduating in 1999 with a management degree in economic studies. While at university, Petr joined international advertising agency Ammirati Puris Lintas rising to account manager before joining Anheuser-Busch InBev as Staropramen brand manager in 2000.

ROBERT HAAS

Co-Founder
SYMBIO Digital
Czech Republic

After having worked for some years as a graphic designer in the 90’s, Robert co-founded digital creative agency SYMBIO in 1999. At that time, the mission was simple – create websites that are more beautiful than any others from the design point of view. Over time, the agency’s profile moved a bit further, but the meticulous personality of its founders is still reflected in their desire for perfection.

Today Robert works together with 40 other people in SYMBIO and it's still the same fun as in the beginning. His aim is to bring SYMBIO on the foreign markets and to show that great digital work can also arise from the Czech Republic. Thanks to the amazing people that compose the agency, SYMBIO became a brand that attracts major clients and collects awards at home and abroad. Many experts classify SYMBIO as the Number One agency in the Czech Republic. It is among other things the proud holder of nearly 50 prestigious awards, such as FWA, IMC European Awards, AWWWARDS, Louskáček, IEA (numerous first places, incl. Grand Prix), WebTop100, Zlatá Pecka and more. The 40 members of the team currently work for companies such as Škoda Auto, T -Mobile, LEGO, Lindt, Sazka, Carlsbad Mineral Water, GE Money Bank, ING Insurance Company, Mall.cz or ČEZ.

JAKUB HODBOĎ

Strategic Planner
Ogilvy Prague
Czech Republic

Jakub is a Strategic Planner at Ogilvy Prague. He has been creating effective and awarded strategies for brands such as Air Bank, IBM, Ministry of Health and O2. Prior to Ogilvy Prague he gained valuable experience on both the client side and abroad. Inspired by commercially creative solutions, he has pioneered the use of behavioral science in Czech marketing practice as the head of #ogilvychange - Ogilvy's newest division. Besides advertising, he’s very passionate about running. So you can often meet him on the trails of his beloved Jizera mountains clocking his weekly dosage of kilometers.

ALENA JOROVÁ

Hill´s Pet Nutrition, Colgate, Palmolive 
Digital marketing manager EMEA 
 Alena has been working in the field of communications and marketing for 20 years. Until 2004 she gained experience among communication agencies (MARK / BBDO, Young and Rubicam, Ark Thompson, Leo Burnett ...), then in the field of marketing for local and international brands (eBanka, Raiffeisenbank, CSA ...). She now works for the brand Hill's Pet Nutrition, and manages all the digital activities of the brand in the EMEA region.
She doesn’t believe in fairies, fate and creative awards for pro bono work.

JAN KALLISTA

Managing Director/producer
AdWood
Czech Republic

Jan was born into a film family and so he naturally chose to study the Film Academy FAMU in Prague. During that time he started working on commercials to make a living – he went from serving coffee to actors and producers as a runner, to being an assistant, production manager, producer,… Since 2006 Jan is the owner and producer of his production company Ad Wood which has produced hundreds of commercials. From time to time Jan escapes the world of advertising to work for various feature film projects as Executive Producer or Line Producer. That’s his main hobby. He is currently in the process of establishing a new production company called Film Kolektiv together with his three partners. Film Kolektiv aims to serve as a platform for feature films, TV ads, Docs and TV series for all four producers that merged their strengths and life effort into this new company. Jan is a member of the Board at the Audiovisual Producers’ Association (APA).

MYLES LORD

Creative Manager
Heimat, Berlin
Germany

Myles is a Managing Creative Director at Heimat Berlin and is most recognized for leading internationally awarded projects like the CNN ECOSPHERE and Swisscom’s "All eyes on S4”.

Myles approach to advertising is to try to avoid it at all costs.To rather create stuff that people can be passionate about. He loves digital and loves how it can play with the analogue world.

Myles was born in Cape Town and has worked at agencies like Y&R, Lowe and Springer & Jacoby. He is a member of ADC and Executive Member of the International Academy of Digital Arts.

AL MOSELEY

President and CCO
Amsterdam 180
Netherlands

Al has spent over two decades in advertising, working with some of the most famous global brands at the world’s most creative agencies. He has extensive social campaign experience and has also won or judged every major advertising award worldwide. In the 90’s and early 00’s he worked as a Creative Director at TBWA/London and Mother London.  Then, in 2005, he moved to Amsterdam to take the helm of Wieden + Kennedy, as Executive Creative Director. In 2008 Al returned to London to set up his own shop, with a keen focus on corporate social responsibility. In 2010, Al was lured back to Amsterdam to join 180 as Executive Creative Director and Managing Partner to lead the resurgence of the agency. In 2013 he was promoted to President and Chief Creative Officer - overseeing all creative and business matters for the agency. Having a 'creative' in this role emphasizes the agency's unwavering devotion to creative excellence above all else. In 2014 the agency won its first Cannes Lions for 5 years, 3 Webbys, a Dubai Lynx and the Gold and Grand Prix Effie for the agency's PS4 Launch campaign.

RAMZI MOUTRAN

Executive Creative Director 
Memac Ogilvy & Mather UAE
UAE

Ramzi Moutran started in Memac Ogilvy Dubai 12 years ago and over the years he has worked on brands such as Coca-Cola, Volkswagen, Dove, Google, Castrol, Barclays, Al Jazeera English, Mentos, UNWomen, UNICEF, Philips, AMEX, IBM to name a few. Besides leading the creative product of the UAE group Ramzi also spends his time studying for his EMBA in the Berlin School of Creative Leadership and is on the advisory board of a leading university in Dubai (AUD). In 2014 Memac Ogilvy Dubai was crowned Agency and Network of the year in the Dubai Lynx and voted the Best Agency in the Middle East by Campaign. Ramzi is also ranked the number one Creative Director in the One Show while his office Memac Ogilvy Dubai got the ranking of 13th most awarded office in the world. He is also currently ranked 9th most awarded Creative Director in the PIAF worldwide ranking and has recently judged the LIA awards. Ramzi has won trophies in all the other big award shows, Cannes Lions, D&AD, New York Festival, One Show, LIA, Clio as well as The Loeries and PIAF. His biggest triumph so far was at the Cannes Lions 2014 awards, bringing home not only 3 Gold, 2 Silvers and 1 Bronze Lion, but the first ever Titanium Lion awarded to any agency in the Middle East or Africa.

GRAEME MURRAY

Owner
sense brand consulting
Czech Republic

Graeme is half English/half Dutch and has over 20 years of agency brand planning experience. His love of Planning and languages has taken him around the world: spending time in London, Amsterdam, Hong Kong, Bangkok and now Prague where he heads up Planning with Ogilvy. He has worked on a variety of clients such as HSBC, Heineken, Tiger Beer, Sony, Nissan and Telefónica O2. Graeme likes watching EPL football and can often be found chilling with his family-in-law in the wine cellars of Valtice in Moravia, drinking a rather good Tramin or Riesling.

MICHAL NÝDRLE

Managing Partner
Kindred Group
Czech Republic

Michal Nýdrle is the founder of Nydrle agency, one of the most progressive communication agencies in the Czech Republic. In 2013, he initiated the birth of the Kindred Group, a formation of several independent agencies specialized in various areas of marketing consultancy and advertising industry. Michal Nýdrle is also a member of the Administrative Committee of the Czech Association of Communication Agencies (AKA) and an active investor in several young companies.

PHILIPPE PAGET

CEO Worldwide
AdForum
France

Philippe Paget has twenty years of experience in the marketing, communication, media, internet and technology industries. Pioneer of the online advertising industry, he founded Real Media one of the leading online rep company in 97. He left after the merger with 24/7 Media in 2002, and then co-founded Mistral Partners, a consulting agency based in Geneva where he intervened as an operational consultant on starting of projects. Back in Paris since 2006, he took back his seat as chairman of Présence d'Esprits, and invested in a new venture, Weetiz.com, specialized in web conferencing and online events.

Weetiz.com was bought by Maydream and merged with AdForum in 2008. In 2012, Maydream acquired The Epica Awards, one of the most prestigious advertising prizes worldwide. Philippe manages Maydream globally and shares his time between New York and Paris.

Philippe holds a business degree from the European Business School (Paris, Barcelona, and Frankfurt).

MARTIN PEŠTA

CEO
Geometry Global
Czech Republic

Martin Pešta is the representative of the Czech Association of Communication Agencies’ (AKA) Activation Agencies. He is the Managing Director at Global Geometry, which is the largest activation marketing network in the world. During his 12 years’ experience in marketing, he specialized in Shopper Marketing, Experiential and Sports marketing, and Sponsorship. What he likes best is connecting brands with emotions and unexpected experiences to inspire customers, so that they purchase well. He graduated in Economics at the Faculty of Social Sciences, Charles University in Prague, and spent a year at the British Aiglon College in Switzerland.

JIŘÍ PLESKOT

Creative Partner
Hullabaloo
Czech Republic

Jiří Pleskot is a Creative Partner at Hullabaloo, an independent agency and a TBWA affiliate partner. Jiří started in advertising in 1995 as a writer in Euro RSCG. During the years he became ECD first in Leo Burnett and then also at Lowe. In 2008 he joined Hullabaloo, over the years he has created work for over 20 markets between London and Moscow. He has won creative awards in festivals such as One Show, Clio, Epica, Eurobest, Golden drum and numerous local awards.

JAN RAUSCHERT

Managing Director
Comtech
Czech Republic

Jan has been active in the advertising industry for 19 years. During this period he has learned to truly understand a brand and how to develop it further through using all communication tools. He worked on numerous „360 degree branding“ campaigns in Ogilvy and Mather, Kaspen agency and also by a client side. In 2008 he has become Managing Director of the one of the best origin Czech agencies – Comtech. He is a member of presidium of Czech advertising agencies AKA.

RYSZARD SROKA

Creative Strategist
Facebook
Poland

Ryszard has been working as Creative Director for DDB Warsaw, Change Integrated and Y&R Poland, before joining Facebook’s Creative Shop. He has won numerous awards among which 4 Cannes Lions, 3 Golden Drum Grand Prix and more than 70 other awards, including Clio, Effie and Eurobest.

ROSTISLAV STARÝ

Partner
Konektor Social
Czech Republic

Rostislav Starý started his career in 1999 as a journalist. He remained in the media industry until 2006, when he graduated from the London School of Public Relations and joined the agency PR.Konektor (then PR.Point) as a PR consultant. In 2007 he became responsible for leading a team in corporate communication, he received numerous Czech and international awards for his work with brands such as Staropramen, ZUNO bank, Fortuna or investment group NATLAND Group. Two years later he became the agency’s Partner and the Director for its client’s service. Over time, he began specializing in digital PR, he led for instance the campaigns for clients such as Škoda Auto, Staropramen, Milka and Oriflame. In 2013 he founded the agency Konektor Social, which specializes in digital PR. Rostislav studied Sociology and Social Policy at the Charles University, and integrated marketing communications at the University of Finance and Administration. He is a member of the Association of PR Agencies’ (APRA) Executive Board, he regularly teaches on digital PR for the Czech Institute of Advertising and Marketing Communication, APRA or the University of Economics.

MAILINE SWILDENS

Head of the ZOO - Google Creative & Creative Technology Team / SEEMEA
The Zoo (Google)
France

Mailine Swildens is part of a global ZOO team that operates across the world for Google/YouTube. She brings over two decades of hybrid experience in brand building and marketing to the table.

Mailine started as strategic planner at McCann New York on Coca-Cola and UPS worldwide. She subsequently, after an MBA at INSEAD, joined Publicis worldwide as Director of International Development in Paris, leading multi-million dollar pitches across the European region. She then became part of the start-up team of FullSIX. FullSIX became the independent digital marketing leader in Europe, with over 100m euros in turnover and more than 800 employees. Mailine’s client portfolio included Coca-Cola across Europe, L’Oréal, Masterfoods and many others.

Mailine is passionate about the way technology and creativity can be combined to create ideas that provide unique, useful and empowering consumer experiences in surprising ways. With the ZOO, a creative team composed of award-winning creatives, technology experts, brand strategists and product and production experts, she works day by day to bring these ideas to life with Google’s top clients, such as HERMES, Coca Cola, Nestlé, P&G, Chanel, PUIG, Fendi, Danone, McDonalds, Emirates, Etihad,... and agencies.

MARTIN TOŠENOVSKÝ

CEO
Leemon
Czech Republic
 At only 21 years, Martin founded his agency Leemon. This was after this young and talented junior designer was awarded for his graphic design work in 2001. He studied multimedia and design at the University Tomas Bata in Zlin. Today, his services in key decision-making and strategic planning are widely used by important personalities as well as supranational companies. Martin is a big thinker and one of his strengths is to transform simple solutions into strong conceptual stories. He isn’t afraid of making radical changes, nor of supporting traditional solutions. He also worked as a consultant for numerous institutions in Moravia and Silesia. He is an expert in combining traditional marketing tools and new media.

TOMÁŠ VACEK

Marketing and Business Development Director
Pietro Filipi
Czech Republic 

Tomas has spent a significant part of his professional life in advertising, whether in independent or networked agencies. He started his career in the Czech agency BBK/Time and his last position on this side of the fence was Managing Director at Ogilvy & Mather. After 14 years he moved to the client side, where he worked as Business Development Manager for CK Fischer, then as Managing Director for the gastronomic group of the Perfect companies. Now he works as Marketing and Business Development Director for Pietro Filipi, where he is responsible for the activities on the Czech and international markets.

PETR VÁCLAVEK

Digital Account Director
Impact BBDO
Kuwait

Petr started his career in the 90’s at BBDO Prague and over the years he has worked for agencies such as GREY, McCann Erickson or Saatchi&Saatchi. In the late 90's he founded the self-owned co. Northman's and won a couple of major businesses e.g. Becherovka, Danone, Levi Strauss and GE Multiservis. In 2002 he became Executive Director for the newly established Leo Burnett's subsidiary Friends of Sales. During the next 5 years he managed to grow it from 5 to nearly 80 employees with more than 100% growth of new business income each year. With clients e.g. EuroTel (O2), Czech Airlines, Nestlé, etc. it became Leo Burnett's most profitable unit. In 2007 he founded the integrated operation Lemonade Prague which quickly established itself as a pioneer of new trends in communication. With major clients e.g. Vodafone, Kooperativa, Pivovary Staropramen, etc. he managed to grow it from 2 to nearly 40 employees within its first two years of existence and made it a key advertising player. Since 2013 he is the Digital Account Director in the biggest and most powerful advertising agency in Kuwait, IMPACT BBDO.