Day One – Independence Day The impressive onset of independent agencies and what's behind it. The end of globalization? Al Moseley, Amsterdam 180: Does local creativity work better than universal concepts? Will successful independent agencies be eaten up by global predators? And what about the client? Will he save money?
Day two – Hard sell through creativity The Jury chairman Ramzi Moutran (Ogilvy MENA) about the interconnectedness of creativity and the success of communication. Burnout brands. Is yours among them? Retail strategy according to Wieden&Kennedy.
Day three – Whatever you do - Think Digital! Digital isn’t just about technology, it’s today's way of thinking. Google and Facebook on the progress in creativity. Myles Lord of Heimat on the interplay of ATL and digital in communication. How does Sony act on social networks. And how to teach storyboard artists to think digitally.