PIAF 2015 May 26th and 27th
Block I – Independence Day
The impressive onset of independent agencies and what's behind it. The end of globalization? Al Moseley, Amsterdam 180
: Does local creativity work better than universal concepts? Will successful independent agencies be eaten up by global predators? And what about the client? Will he save money?
Block II – Hard sell through creativity
The Jury chairman Ramzi Moutran
(Ogilvy MENA) about the interconnectedness of creativity and the success of communication. Burnout brands. Is yours among them? Retail strategy according to Wieden&Kennedy
Block III – Whatever you do - Think Digital!
Digital isn’t just about technology, it’s today's way of thinking. Google
on the progress in creativity. Myles Lord
on the interplay of ATL and digital in communication. How does Sony
act on social networks. And how to teach storyboard artists to think digitally.