Hornbach, Bud and Samsung – the best of this year‘s PIAF
22/05/2014 The fifth Prague International Advertising Festival knows its winners. The most awarded campaign, Hornbach’s Hobbymarket campaign by the German agency Heimat, received 1 gold and 2 silver awards. The most awarded Czech campaign is The Bullet, by Havas Worldwide Prague for the Czech Helsinki Committee. It received a silver award in the category State and Public institutions and a bronze award in the category Storytelling.
The jury, led by Europe’s most awarded Creative director Alexander Schill from the German agency Serviceplan, didn’t award any Grand prix this year. According to Schill, all the entries that could aspire at getting a Grand Prix were missing some important aspect or other. Another juror, Arno Lindemann from Lukas Lindemann Rosinski, thought that another reason for not awarding this special prize was that the jury had a lot of time for the judging. The jurors could discuss all and every entry in detail and find faults even in the greatest ones.
The jurors decided that to give a Grand Prix, the number of awards it got in various categories wasn’t a sufficient criteria, but that the campaign also had to greatly change and innovate the advertising industry. Among other noteworthy successful campaigns at this year’s PIAF are the Bud Light campaign, with 2 gold awards, the Samsung S4 campaign that promotes eyetracking technology, and Auchan’s report, which also got 2 awards. “This year, the jury’s decisions were definitely the strictest in all of PIAF’s history. All in all, 29 entries will receive a PIAF award, when the number was as high as 50 in previous editions,” says PIAF Director Marek Hlavica.
The jury also judged the student competition “The Czech Republic is cool”, which was organized by the State agency Czechtourism among students of advertising and art schools. The task was to prepare a communication campaign presenting the Czech Republic as an attractive destination for young people.
Among Czech campaigns, a bronze award was given to Telefónica O2’s Last Comment campaign, a silver award went to the Czech Radio for its use of media at the Winter Olympics, and Modry Andel received a silver in the category Storytelling.
The PIAF results also influenced the PIAFYS ranking. No changes took place at the top, which is held by the duo Mescall & Baron, but the next 318 positions were modified, they concern almost 3000 creatives from all over the world.
The International Advertising Festival PIAF publishes shortlists
12/05/2014The Prague International Advertising Festival has published on its website the entries that made it to the final judging. This will be led by one of the world’s most awarded creatives, Alexander Schill, from the German agency Serviceplan. The jury is also composed of top marketing experts from McDonald's, Carlsberg and Unilever. The festival and its international conference on revolutionary changes in marketing and communications takes place on May 20th and 21st in Prague.
PIAF differs from most competitions of the type in that it seeks the participation of top marketers in the jury. In addition, the competition has 14 innovative categories which cover the entire spectrum of activities in the field of communications and branding. Every year, about 50 works receive an award. The complete shortlists PIAF 2014 are available here.
“This year, 137 entries have made it to the final. Among the candidates are renowned global players such as BBDO New York, Fred&Farid, R/GA, Almap BBDO, Heimat, but also agencies that do not belong to the traditional trophy collectors,” says festival Director Marek Hlavica.
According to him, it confirms the special status of PIAF, which gives the opportunity to score to other works than at traditional competitions. This of course doesn’t affect the top level of the PIAF jury.
The PIAF winners will be announced at the Best of ... show in Prague on May 21st. The award ceremony will be the climax of the two-day professional conference that features over 20 international speakers. This year’s topic are the changes that have been transforming the field of marketing and communications in recent years. Check out the conference program here.
Deadline for PIAF Call for entries extended
01/04/2014The Prague International Advertising Festival PIAF has decided to extend the deadline for entering the competition until April 16th.
The winners will be chosen by a single international jury chaired by Europe’s most awarded Creative, Alexander Schill (Serviceplan). PIAF’s specialty is to have a jury which includes prominent marketers representing brands that have demonstrated their creativity in a number of campaigns.
This year, the jury will include representatives of Carlsberg, Unilever and McDonald's. “I am convinced that thanks to the fact that it includes clients’ representatives, the PIAF jury rejects works, which are creative for the sake of creativity. It also increases the credit of the awards in the eyes of the winning agencies’ clients," says PIAF Director Marek Hlavica.
Apart from its competition, the PIAF festival also holds a two-day professional conference. Over 20 international experts from the agency and corporate spheres will present themselves on May 20th and 21st in Prague. The experts’ main focus will be on innovations in the industry. The program of lectures and workshops is posted on www.piafawards.com
At the PIAF conference
17/03/2014The 5th international advertising and marketing festival PIAF is promising two days full of workshops and lectures by foreign experts on marketing and communication. Some of this year’s stars are digital guru Pete Blackshaw, who is changing the global communication strategy for Nestlé, or Europe’s most awarded Creative Officer Alexander Schill from the agency Serviceplan. The PIAF conference will be held at the National Gallery in Prague on May 20th and 21st.
Almost thirty speakers will focus on practical knowledge and skills. Facebook has prepared a workshop on the use of social networks for commercial communication. How to process a creative brief today, how to bring creativity into the daily routine, how can Service design help in business development, what does the entrance of digital agencies in the full service mean – these are just a few tips of what the program has in store for you. McDonald’s and Unilever’s top marketers will share their experiences. The Gunn Report’s point of view on today’s revolution in creativity will definitely be interesting, as will be the opinions of Germany’s legend in creativity Arno Lindemann (Lucas Lindemann Rosinski) or that of the Middle East’s advertising star Bechara Mouzannar (Leo Burnett MENA).
"95% of the speakers are top professionals of European or global level. No other similar event in the Central European region has a comparable program. The high concentration of know-how together with its informal atmosphere ensure that PIAF is an extraordinary opportunity to improve your knowledge in the field," says Marek Hlavica, Festival Director, adding that those participating to the whole conference program will receive a certificate of completion.
This year’s edition brings several new features. The participants can download conference notes of every lecture, taken by high-profile members of the Czech communication business.
„This way, PIAF participants won’t have to take notes, but more importantly, they will get to see the lectures and seminars through the eyes of their colleagues from several professions,” explains Marek Hlavica.
Even the trophies are new this year – the winners will be awarded trophies made of Vitrucell – a special colored glass developed by the glassworks Lhotský in Pelechov.
After the final presentation of winning entries the closing party will be held on top of the roof of the National Gallery, the biggest building of European constructivism built the late 20´s of the 20th century.
The PIAF call for entries is now open
03/02/2014Prague 3/2/2014 – The Prague International Advertising Festival (PIAF) has just announced the names of this year’s jury and it is now also accepting competition entries. PIAF will be held for the fifth time this year, the competition will take place together with a professional international conference on marketing and advertising on May 20th and 21st in Prague. The deadline for the PIAF call for entries is April 4th 2014. The finalists will be disclosed by early May. The conference program for advertising and marketing professionals will be presented in early March.
You can register your work in one of 14 competition categories starting February 3rd. The PIAF categories and its evaluation system are what make the festival different from other traditional competitions of this kind. The entries will be judged in 2 rounds by an international jury chaired by Alexander Schill, Creative Director of the German agency Serviceplan. It belongs to the top creative agencies not only in Europe but the entire industry. The jury is composed of excellent creatives, but it also includes representatives of major companies for whom creativity is a must for their communication. You will find the complete jury composition at http://www.piaf.cz/Competition/Jury.aspx
“The jury is once again amazing. We find true marketing legends as well as representatives of relatively young, independent and very progressive agencies, that are quickly making their name in the communication industry," says Marek Hlavica, Director of PIAF.
The fifth edition of PIAF also brings several new features. The glassworks Pelechov are currently working on a new trophy design, for which they are using their worldwide unique technology: Vitrucel.
Another novelty is the cooperation between PIAF and the agency CzechTourism, on a competition focusing on creative concepts that will promote the Czech Republic among students of European universities. The competition is once again international and registration will be open to students of Art and Marketing schools abroad. Find out more at http://www.czechtourism.com/coolczechrepublic/
Note for editors:
• The Prague International Advertising Festival PIAF is held under the auspices of the Mayor of Prague Tomaš Hudeček
• PIAF will be held for the fifth time, as per usual in May at the Trade Fair Palace – the building of the National Gallery in Prague 7
• PIAF is the largest event in the field of marketing and advertising in the Central European region. The PIAF conference will present about 30 top foreign experts
The Prague International Advertising Festival to be held for the fifth time
14/01/2014Prague Sept. 13th - The fifth international advertising and marketing festival PIAF will be held from May 19th to 21st 2014. The festival, typical for its innovative evaluation system, will take place for the fifth time. The chairman of this year’s jury is currently the greatest European Creative Director, Alexander Schill, from the German Serviceplan. Thanks to PIAF’s cooperation with the agency CzechTourism, which has launched a competition among college students to promote the Czech Republic, the jury will for the first time this year assess the work of students of European universities. The festival also includes an international conference on innovations in the field of advertising.
The Call for entries in 14 innovative categories is scheduled for early February. The deadline will be on April 4th, the shortlists will be known in early May.
“We have once again managed to put together a highly prestigious jury, composed of renowned creatives as well as marketers. The latter represent major brands, who put creativity upfront. The jury will also include a representative of the Czech ADC," says festival Director Marek Hlavica. PIAF maintains the idea that creativity should be brought not only by agencies, but also by their clients, in order to achieve common success. The complete jury will be disclosed in early February.
Alexander Schill, from the German agency Serviceplan, accepted the role of chairman of the jury. He was already part of the jury at PIAF in 2012.
„Prague has welcomed a strong set of creatives and marketers from around the globe. The system of evaluation as well as the composition of the jury, which also includes clients, pushes the jury to exchange opinions and discuss them. I feel this is something incredibly valuable and this is why I accepted the invitation to go to Prague once again“, says Alexander Schill.
Alex has been for several years one of the most inspiring Creative Directors in Europe. Serviceplan has grown under his leadership to become the largest independent agency in Europe with 1,400 employees. Alex has won over 30 Cannes Lions and holds the third position in the worldwide ranking Chief Creative Officer (Big Won 2011). In PIAFYS 2012/13 he reached the ninth position among more than 3,000 Creative Directors from all over the world.
PIAF will give the opportunity to students from European universities to take part in the competition, for the first time this year. The agency CzechTourism has announced a creative contest for the best campaign to promote the Czech Republic as a tourist destination for students of European universities. Participation is open to students especially from marketing, economic and art schools in Europe. The winner will be elected by the PIAF jury and will be announced at the Best of ... 2014. Finalists will attend the festival free of charge. The winner will be rewarded with a financial prize of 8,800 Euro. Further information on rules and regulation at http://www.czechtourism.com/coolczechrepublic/.
PIAF Announces May 2013 Date
Prague 5.11.2012: The Prague International Advertising Festival (PIAF) 2013 has a date: 21- 22 May 2013. Preparations for PIAF 2013, Prague’s most prestigious advertising event, are in full swing! Organizers expect attendance figures for next year to be even higher than PIAF 2012.
“PIAF’s effort in developing a new, fresh and innovative advertising festival has my full support. I think you’re doing a great job in trying to make a difference, break the mold and stimulate the ‘out of the box’ philosophy you want PIAF to stand for in the future. I’m sure the international world of advertising and communication will consider PIAF as the place to enter innovative, ‘out of the box’ work in the future. I will for sure do everything I can to spread the word and encourage people and projects to enter next year – and the years to come. I will start with 2 of my own ABSOLUT projects launching this year”, Sebastian Billing Global Communication Director for Absolut at Pernod Ricard after judging at PIAF 2012.
“We pride ourselves on being a „different“ sort of festival; a successful revolutionary breakthrough in creativity of customers and agencies together,” explains Marek Hlavica, festival director. “Our totally unique categories reflect brand evaluation, sales and support.” he continues.
PIAFYS 2011/2012 closed, results tallied…. check out PIAFYS ranking system to see where creatives from your country stand
The PIAFYS ranking, a global ranking of over 3,340 creatives worldwide consisting of and updated based on information from public sources has officially closed for 2011/2012 and results have been tallied. Awards from 26 international festivals are included in the PIAFYS ranking.
Alexander Schill, the Chief Creative Officer of the German agency Serviceplan and member of the PIAF 2012 jury, made his way to very TOP of the annual PIAFYS ranking and Luiz Sanches, Executive Creative Director of Almap BBDO Brazil, a PIAF 2012 juror and last year's PIAFYS winner made it into the top 10.
PIAFYS 2013 is underway and already includes results of festivals that took place during September and October 2012.
PIAFYS TOP 100 country by country….
The USA led the 2011/2012 points ranking with Germany in close second. Brazil and China were also very competitive in third and fourth place respectively.