6th YEAR OF A DIFFERENT ADVERTISING FESTIVAL May 26th to 27th, 2015

News

Think Digital

23/03/2015ATL and digital campaigns are still often created independently. But do clients separate in their brain the information obtained through phone and computer from those they get on television and billboards? Not at all. Myles Lord, Creative Director of Europe’s legendary agency Heimat, and Yonathan Domnitz (Mindscapes) will speak on traditional media in the era of digital.


PIAFYS in the mid-time

 
 
The 2014/15 PIAFYS global ranking is in its mid-term. After this autumn’s festival storm, the top 4 positions are held by creatives from the agency Adam&Eve. It was named Agency of the Year at Eurobest, and it received its title above all thanks to the campaigns Sorry, I Spent It On Myself and Marmite. The 5th position is held by Sugano Kaoru from Dentsu Tokyo, who scored with the campaign SOUND OF HONDA / AYRTON SENNA 1989. The updated PIAFYS shows the ranking of 2179 creatives. Find yourself here.
Ranking Name Points
1 Priest Ben 98690
2 Tollett Ben 95690
2 Stamp Emer 95690
3 Brim Richard 68310
4 Fisher Daniel 67370
5 Sugano Kaoru 64900
6 John Judy 62910
7 Yonezawa Kyoko 62650
8 Vervroegen Erik 61890
9 Swanson Becky 53915
10 Ng Ronald 46470
11 Guerassimov Dimitri 45990
11 Benmoussa Julien 45990
12 Nair Primus 45870
12 Yee Wai Khuen 45870
13 Lubars David 45865
14 Schill Alexander 44910
15 De Maupeou Anne 44490
16 Brazier Paul 43730
17 Hanke Sascha 40645
18 Leger Rolf 38545
19 Tan Norman 37910
20 Obradovic Milos 37495

Independent against global

23/03/2015 The fierce battle for the market between independent and global agencies will be one of the topics of the PIAF conference. Julian Boulding, founder of the open chain of independent agencies "thenetworkone", will speak about the causes and consequences of the onset of independent agencies. Creative Director of the agency Amsterdam 180 Al Moseley will discuss the shift from globalization to multiculturalism in commercial communication. Michal Nydrle will show for the first time in a case study that the agency can work without a fee – for a share in profits. The final discussion with clients will certainly be exciting.