Great jury is waiting for your entries. NOw! 31/01/2012Now it´s serious. From February 1st the call for entries starts and you have five weeks to complete your entries. Your "out of the box" ideas deserve a contest, which changes the old rules of advertising festivals. If you have an award winning idea you trust, you might need another idea to win the award. Find some tips how to make a great entry at PIAF below.
However big or small ypur idea is, it deserves the greatest out of the box Jury. We have more stars to come to the Jury and to the conference too. AlmapBBDO, Droga5, Saatchi&Saatchi London, Serviceplan, Wrangler, Absolut Vodka, T-Mobile, and more.
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our strategic mind: Jonny Bauer, Droga5 31/01/2012PIAF Jury will focus on creative approaches to brand building from design to sales support. Great strategic background can ensure Jonny Bauer, Head of Strategy of Droga5. He will help the Jury to stay also "in the box" in their thinking. "I'm not interested in stepping out of the box for the sake of doing something new. I'm interested in doing something appropriate within the box I'm given that's powerful, credible and adds value for the brand in any category," says Jonny. His agency was named last year´s number one by Creativity and number two by AdAge. Jonny’s recent successes include Puma Social Campaign, which is a great example of storytelling, flash impact and game (PIAF categories). Another success is the "Decode Jay´s Z with Bing" campaign, a brilliant execution, which uses technologies and traditional advertising formats in a new way, or even creates ... read more
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How to make your entry: Ten things to think about 31/01/2012Dejan Štajnberger, creative director of VCCP Prague, on what makes good entry:
1. Think about hard work. American Rom was one of the best campaigns of 2011. It took 2,5 mounts to edit the case study video!
2. Think PC screen big. Biggest ideas can be missed, if they appear in small copy on the screen.
3. Think movie trailer. Decide, if you case study video is going to be a drama, triller or comedy…
4. Think about actors, friends... just never let your creative people appear in your video as passerby, audience etc. This is a fake.
5. Think about details. But don´t mention all numbers. You want to be the interesting person, not the one, who knows everything
6. Think about voiceover. I would rather listen then read. You?
7. Think about Facebook and Adsoftheworld. First place your idea there and it may give you some feed back or free PR.
8. Think like my account gilrfriend. Jury ... read more
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Banker leave the City and join the creative business25/01/2012Last week in London, a banker broke free of his corporate chains and escaped the City for a life in the creative industries. He was driving his corner desk, complete with phone and printer, through the financial district, to the legendary steps of 80 Charlotte St. The stunt, staged by Saatchi & Saatchi, marked the launch of their Summer Scholarship scheme for 2012, delivering the message that the creative industries are still recruiting new talent in a time when many other sectors are not. They created a medium of its own. Creating the media is one of categories in PIAF Awards. And be prepared, among the judges is Paul Silburn from Saatchi&Saatchi London.
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