6th YEAR OF A DIFFERENT ADVERTISING FESTIVAL May 26th to 27th, 2015

Where am I? Home Awards Shortlists

Shortlists

Shortlisting of entries submitted to PIAF Awards 2015 was held  from 5th to 12th May 2015. To the final judging proceeds the entries, which received at least  the same number of votes for and against. Shortlisted entries will be awarded by PIAF Certificate.

Creative use of traditional advertising formats

Entry Client Entrant Country
Rainy invite MK Norway MK Norway Norway
Angry Boss Bayer Middle East Impact BBDO Dubai United Arab Emirates
Upset Wife Bayer Middle East Impact BBDO Dubai United Arab Emirates
Failure Son Bayer Middle East Impact BBDO Dubai United Arab Emirates
Lebeau Commercial Insurance Impact BBDO Dubai United Arab Emirates
Pedro Commercial Insurance Impact BBDO Dubai United Arab Emirates
Timmy Commercial Insurance Impact BBDO Dubai United Arab Emirates
Future Fries: Taste the Future Sibylla Volt AB Sweden
Choosing the right mattress takes time IKEA Kaspen/Jung von Matt, a.s. Czech Republic
Hunger For Winning Geometry Global Geometry Global Czech Republic
Slipping Through The Cracks UNTIL THE LAST CHILD Zulu Alpha Kilo Canada
180 Christmas Auto Reply Choir 180 Amsterdam 180 Amsterdam Netherlands
Mizející příběhy/Disappearing Stories, Directmail Post Bellum o.p.s. LION COMMUNICATIONS s.r.o. - divize Leo Burnett Czech Republic
Mizející příběhy/Disappearing Stories, Poster Post Bellum o.p.s. LION COMMUNICATIONS s.r.o. - divize Leo Burnett Czech Republic
Buy knowledge not toys Charity Fund 'Deti Nashi' BBDO Russia Group Russia
Eclipse Unilever Red Communication Group Russia

Creating the media

Entry title Brand Ad Agency Country
The ad that ran Intersport OgilvyOne Prague Czech Republic
AdMade Voskhod Voskhod Russia
DRIVING CHANGE KAFA (ENOUGH) VIOLENCE & EXPLOITATION Memac Ogilvy United Arab Erimates
Reborn Statues Lego Store Budapest Young & Rubicam Budapest Hungary
WILDTATTOO WWF Russia Friends Moscow Russia
IKEA PS 2014 IKEA Instinct Russia
The Love Cinema IKEA Instinct Russia
 The longest handshakeTANGO networkTWIGARussia

Media engagement

Entry title Brand Ad Agency Country
DRIVING CHANGE KAFA (ENOUGH) VIOLENCE & EXPLOITATION Memac Ogilvy United Arab Erimates
Tiger Challenge WWF Russia Hungry Boys Russia
The Longest Handshake TANGO Network TWIGA Russia
The BMW Driftmob BMW AG Interone BBDO Germany
Eclipse Unilever Red Communication Group Russia

Creative use of technologies

Entry Client Entrant Country
Grandparents Frame Johnson & Johnson Impact BBDO Dubai United Arab Emirates
I.AM.HERE ORBI Foundation AdWatch Isobar Russia
Watch Out! – the mobile initiative to keep kids safe in traffic. O2 Watch Out! Telefonica Germany GmbH & Co. OHG serviceplan group gmbh & co. kg Germany
Heineken City Symphony Heineken Zaraguza Czech Republic
T-Mobile X-Mas Run: Pioneering 2nd Screen Technology T-Mobile Czech Republic a.s. LION COMMUNICATIONS s.r.o. - divize Leo Burnett Czech Republic
Impossible Parking Renault Italia Publicis Italy Italy
IKEA PS 2014 IKEA INSTINCT Russia
The most up-to-date city guide Hungarian Telekom Kirowski Isobar Hungary

Brilliant execution

Entry title Brand Ad Agency Country
Hide PAISLEY MAYD Germany
Flowering Tea Bags samova GmbH & Co. KG serviceplan group GmbH & Co. KG Germany
Nico Swisscom (Schweiz) AG Heimat Werbeagentur GmbH Germany
Goth Girl Hornbach Baumarkt AG Heimat Werbeagentur GmbH Germany
Baba "Peter's story" TVC Unilever Ogilvy Group Zrt. Hungary
Words can save Kaspesky Lab Hungry Boys Russia
It's a Big World, Go Run It Asics 180 Amsterdam Netherlands
Welcome to the Future of Play SONY COMPUTER ENTERTAINMENT EUROPE 180 Amsterdam Netherlands
Mytariff Telenor Young & Rubicam Budapest Hungary
Silver Arrows Goodwood, festival of speed Scholz & Friends Czech Republic
Stop Donating to the Homeless Weingart Center Pitch United States of America
Tesco in your hands Tesco Global Hungary Kirowski Isobar Hungary

Storytelling

Entry Client Entrant Country
You are my son Ministry of Defense LOWE/SSP3 Colombia
Lebeau Commercial Insurance Impact BBDO Dubai United Arab Emirates
Pedro Commercial Insurance Impact BBDO Dubai United Arab Emirates
Timmy Commercial Insurance Impact BBDO Dubai United Arab Emirates
Goth Girl Hornbach Baumarkt AG Heimat Werbeagentur GmbH Germany
Christmas OTTO (GMBH & CO. KG) Heimat Werbeagentur GmbH Germany
"8 O' CLOCK MOVIE" Xpanda Security Sugar The Agency South Africa
Elizabeth II Innovative Insurance Solutions Voskhod Russia
#BMW Stories- One More Drive BMW Group Central & SouthEastern Europe Hullabaloo Czech Republic
#BMW Stories- Surprise BMW Group Central & SouthEastern Europe Hullabaloo Czech Republic
B:Dark Budějovický Budvar (Budweiser Budvar) Kaspen/Jung von Matt, a.s. Czech Republic
Silver Arrows Project Goodwood, festival of speed Scholz & Friends Czech Republic
Olya! Wake up! IKEA INSTINCT Russia
General Eisenhower Innovative Insurance Solutions Voskhod Russia
Stop Donating to the Homeless Weingart Center Pitch United States of America

Flash impact

Entry Client Entrant Country
Boss AKD Language Schools KAF Turkey
Ballet Saudia Dairy And Foodstuff Company (SADAFCO) Impact BBDO Dubai United Arab Emirates
Karate Saudia Dairy And Foodstuff Company (SADAFCO) Impact BBDO Dubai United Arab Emirates
Gymnastic Saudia Dairy And Foodstuff Company (SADAFCO) Impact BBDO Dubai United Arab Emirates
Angry Boss Bayer Middle East Impact BBDO Dubai United Arab Emirates
Upset Wife Bayer Middle East Impact BBDO Dubai United Arab Emirates
Businessman Bayer Middle East Impact BBDO Dubai United Arab Emirates
General Eisenhower Innovative Insurance Solutions Voskhod Russia
Elizabeth II Innovative Insurance Solutions Voskhod Russia
You can't direct nature EKOTOPFILM Effectivity POWERED BY PUBLICIS Slovakia
Match girl Sulinka JANDL, marketing a reklama, s.r.o. Slovakia
Under the Influence Moyee Coffee 180 Amsterdam Netherlands
Vesuvius by electrobike Pražská energetika, a. s. WMC Praha, a.s. Czech Republic
Alps by electrobike Pražská energetika, a. s. WMC Praha, a.s. Czech Republic
Instagram Provocation Mobile TeleSystems (MTS) BBDO Russia Group Russia
Buy knowledge not toys Charity Fund 'Deti Nashi' BBDO Russia Group Russia

The principle of game

Entry Client Entrant Country
#ThroughMyEyes The Leontinka Foundation Ogilvy & Mather Czech Republic
Try not to Try City Without Drugs Foundation Red Pepper Russia
The Game Report Bytro Labs Gmb serviceplan group gmbh & co. kg Germany
The ad that ran Intersport OgilvyOne Prague Czech Republic
Pussywalk.com – the physically most acurate simulator of being a Czech president The public of the Czech Republic. SYMBIO Digital, s.r.o. Czech Republic

Audience engagement

Entry Client Entrant Country
Future Fries: Taste the Future Sibylla Volt AB Sweden
#ThroughMyEyes The Leontinka Foundation Ogilvy & Mather Czech Republic
Watch Out! – the mobile initiative to keep kids safe in traffic. O2 Watch Out! Telefonica Germany GmbH & Co. OHG serviceplan group gmbh & co. Kg Germany
Urban Escape Plan Google Germany GmbH Heimat Werbeagentur GmbH Germany
The ad that ran Intersport OgilvyOne Prague Czech Republic
LGBT Avatars Prague Pride Geometry Global Czech Republic
DRIVING CHANGE KAFA (ENOUGH) VIOLENCE & EXPLOITATION Memac Ogilvy United Arab Emirates
Tiger Challenge WWF Russia Hungry Boys Russia
WILDTATTOO WWF Russia Friends Moscow Russia
Hurts me too Hungarian Interchurch Aid ACG Advertising Agency Ltd. Hungary
IKEA PS 2014 IKEA INSTINCT Russia
The Love Cinema IKEA INSTINCT Russia
Opinions Welcome Beam Suntory / Laphroaig White Label UK United Kingdom
Dog Dating Dog Shelter LLC GRAPE Russia
Match for a lifetime Take Me Home Foundation Cafe Communications Hungary

Creative branding

Entry Client Entrant Country
Goth Girl Hornbach Baumarkt AG Heimat Werbeagentur GmbH Germany
Go Pro Česká Filharmonie Havas Worldwide Prague Czech Republic
Urban Escape Plan Google Germany GmbH Heimat Werbeagentur GmbH Germany
Hiders. First ever briefs that hide men's erection Ltd. "RIA" Panda" Friends Moscow Russia
Kvartirovedenie IKEA INSTINCT Russia
IKEA PS 2014 IKEA Instinct Russia
Silver Arrows Project Goodwood, festival of speed Scholz & Friends Czech Republic
We are the public transit company České Budějovice Transit company České Budějovice Eventhouse s.r.o. Czech Republic
Happy Oil MOL Group Ogilvy Group Zrt. Hungary

Creative design

Entry title Brand Ad Agency Country
Dr Hart Sensiblu / Ad Pharma Ampro Design Consultants Romania
Flowering Tea Bags samova GmbH & Co. KG serviceplan group GmbH & Co. KG Germany
Lybar Promiss OBRA, s.r.o. OgilvyOne Prague Czech Republic

Creative sales & sales support

Entry title Brand Ad Agency Country
Future Fries: Taste the Future Sibylla Volt AB Sweden
The ad that ran Intersport OgilvyOne Prague Czech Republic
The double-decker taxi Britannia Pub AA Cosmos Russia
Brewtherhood Pack Brewdog Beer Kirowski Isobar Hungary

Best beer ad

Entry Client Entrant Country
B:Dark Budějovický Budvar (Budweiser Budvar) Kaspen/Jung von Matt, a.s. Czech Republic
#WeWantGold: The Home Ice (Made of Pilsner) Pilsner Urquell (Plzensky Prazdroj) Triad Advertising Czech Republic
Brewtherhood Pack Brewdog Beer Kirowski Isobar Hungary

State and public institutions

Entry Client Entrant Country
You are my son Ministry of Defense LOWE/SSP3 Colombia
East or West Prague is Best Pražská informační služba Havas Worldwide Prague Czech Republic
Chicken Run UNIE ZAM. SVAZŮ ČESKÉ REPUBLIKY Hullabaloo Czech Republi
Words can save Kaspesky LaB Hungry Boys Russia
Try not to Try City Without Drugs Foundation Red Pepper Russia