Where am I? Home Awards Jury


Emphasis on creativity at all stages of brand building is reflected in the composition of the jury as well.  Besides experienced advertising professionals, representatives of advertisers who are awarded for a creative approach to communication and marketing, specialists and young, perspective creatives will sit on the PIAF 2014 jury.



Chief Creative Officer/Partner

Alex Schill was born with a Canadian passport and studied at the University of Fine Arts in Berlin.

In 1994 he started his career at Germany’s former hotshop agency No.1 Springer & Jacoby as a junior copywriter and was asked in 2003 to lead the agency as Chief Creative Officer. In 2006, Alex left Springer & Jacoby to become Global Chief Creative Officer, Member of the Board and Associate Partner at the Serviceplan Group. The Serviceplan Group (Serviceplan, Mediaplus, Plan.Net) is the biggest independent agency in Europe with around 1,400 employees. The agency runs offices in nine countries worldwide with clients like BMW, Lufthansa and O2.

Within 5 years Alex managed to push Serviceplan from nowhere to No. 2 in the German Creative Ranking and No. 9 worldwide (Big Won 2011).

Alex has won over 30 Cannes Lions and is listed No. 3 CCO worldwide (Big Won 2011).



Group Sr. Creative Manager
  Thomas started his career in the world of Cinema and Film. He enjoyed his years as a Cinema Operator before moving into Commercial Film Production where he founded Bullet Productions in 1994 as an Executive Producer. He then moved into the Music Industry and worked as a Creative Director for Universal Music Group launching global bands and took a great interest in how brands collaborate with the entertainment industry heading international projects with Lego and Nokia.

He was then part of the startup group founding BaconCPH in 2001, which he later joined as an Executive Producer setting up their European coop with CZAR.

Before joining Carlsberg Group he worked with some of Denmark’s biggest directors, production houses and celebrities within the world of the Danish advertising industry and has gained a broad knowledge of how creativity evolves and great ideas turn into reality.

Since 2012 Thomas has been charge of driving Creative Excellence and Agency Management across Carlsberg Groups International Premium Brands like Carlsberg, Tuborg, K1664, Somersby and Grimbergen.


Chief Creative Officer
Havas WorldWide, Amsterdam

Rodger started in advertising in 1989, as an assistant art director in Saatchi & Saatchi.
After 4 hard years with big wins and bigger losses, he went to Y&R which was the hottest agency in Amsterdam at that time.
Awards and egos were flying from every angle, in the mid-90's everything was possible.
After a wild time things slowed down a bit when he went to McCann, was still able to win awards but the creative energy was much lower than at Y&R. After McCann Rodger moved to creative hotshot BSUR where he stayed for 2,5 years until he took a sabbatical for 1 year to travel the world. When he came back he had 2 more Lions in his back, won in the year he travelled and DDB asked Rodger to join them. There he stayed for 2 years. Then 1 year at TBWA and back to BSUR to become creative director. After 2,5 years at BSUR Rodger founded his own company called 60 layers of cake. With offices in Amsterdam and Capetown they built out "collaborative communications" philosophy. In this period he worked and lived in Tokyo, Capetown and Moscow where the agency was about to open its third office when Havas Worldwide Amsterdam offered Rodger to become their new CCO. This was an offer he could not refuse so he left 60 layers of cake and since July 2013 is CCO at Havas Worldwide in Amsterdam.


Duval Guillaume Modem

Five years ago, Ralf started working for Duval Guillaume.
It’s been a rollercoaster ride ever since.
Together with his colleague he made campaigns like ‘Amazing Mind Reader’ for the Belgian federation of banks, ‘Unlock the 007 in you’ for Coca Cola Zero, ‘Dreams’ for Celestial Seasonings and ‘Neighbour’ for Center Parcs.
He won metal in the most important international ad festivals around like Cannes, Clio, NY festivals, Eurobest. But most importantly the youtube viewcounter hit the 10 million mark twice already.


Vice President Group Digital, Media and Creative Content Production

Mr Jermiin joined Carlsberg in 2012 after 10 years with The Coca-Cola Company. His last position there was Integrated Marketing Communications Director, Central & Southern Europe. Prior to that role, Mr Jermiin held positions as Creative Director and Director Marketing Services.

Mr Jermiin is also Deputy Chairman of the Board at the Danish Marketing Association since 2010.


Chief Creative Officer

Having been in the ad business for over 20 years, Arno Lindemann started out in the most creative agencies of Germany, like Springer & Jacoby and Jung von Matt. At the age of 27, he became the youngest ever German Creative Director at Springer & Jacoby, where he Works for clients like Mercedes-Benz, Coca-Cola, Manager Magazin and many more. In 2004 he started his own creative agency, named LUKAS LINDEMANN ROSINSKI and directly won 9 LIONS at Cannes in the first year. His Agency became NEWCOMER AGENCY OF THE YEAR and since then ranked in the TOP 10 of germany’s most creative agencies & digital, every year. Arno Lindemann has been judging in all major international award shows for some time, and is still enjoying this „extra“ work!


Creative director
DDB Prague
ADC Czech republic

Over the last 13 years, Radouane has worked as Art Director/Idea Maker and Creative Group Head in such international advertising agencies as Mark BBDO, McCann Erickson Prague, Leo Burnett Prague, Saatchi & Saatchi Prague. He is now the Creative Director at DDB Prague and President of the Art Director’s Club Czech republic.

He has worked with many prestigious clients, to name a few: McDonald’s, Volkswagen, T-Mobile, Philip Morris, Wrigley, Opel, Toyota, Fiat, Pepsi, and many more.

The T- Mobile campaigns he worked on got millions of views on YouTube and have become the most successful and effective commercials in the whole history of T-Mobile Czech Republic. He has worked
on 360° concepts campaigns integrating ATL, BTL, digital, social media and other communication disciplines.

He was awarded numerous awards at Goldem Drum, EFFIE, Golden Hammer, Moscow International Festival and others.


Chief Creative Officer
Leo Burnett MENA

Bechara started his career at Publicis Conseil in Paris in 1984. He then worked as a film director for three years, shooting more than a hundred commercials, before joining, in the early 90s, Leo Burnett in Beirut as a Creative Director, where he first worked on local campaigns, putting his best efforts, with his teams, onto giving a humanly insightful and genuinely local new approach to Lebanese Advertising. As a result of this ongoing collective effort, Leo Burnett Beirut has constantly been across the years the most awarded Beirut-based agency in the world. Over the last five years, Bechara has substantially contributed to winning more than 275 international and regional prestigious awards. In January 2011, Bechara Mouzannar was named Chief Creative Officer of Leo Burnett for the Middle East and North Africa, overlooking the creative product of eleven offices in ten countries.


Creative Director
Ogilvy & Mather

Ivan is a Creative Director at Ogilvy & Mather London. He’s worked on 3 continents doing everything from graphic design and art direction, to web and interaction design, illustration and occasional IT support. His work for brands like Dove, Audi, Philips and Shreddies has been awarded all over the world and a few lucky pieces have even found their way into textbooks, TED Talks and parody videos. He also likes to draw.


VP Executive Creative Director
R/GA London

George Prest has spent thirteen years in the industry working at top agencies across the traditional / digital spectrum. He began his career at BBH under John Hegarty, moved to Lowe to work for Ed Morris and now works for Bob Greenberg as VP, Executive Creative Director of R/GA London.

R/GA London has quadrupled in size in the three years that he has been there.

His work in posters, print, radio, television, art direction, copywriting, events, product design, usability, experience design, app design and microsites has been awarded by D&AD, One Show, Cannes, ANDYs, Clios, ADC, Webbys, Eurobest, Digitals, NY Festivals, Campaign Press, Posters and Big.


Associate Creative Director
BCube Publicis Milan

Sergio is currently the Executive Creative Director at BCube Publicis in Milan, an art director, a copywriter, a scriptwriter, a Tv&Radio show writer, an advertising teacher and a member of the Art Directors Club Italy as well.

He started his career doing proper advertising, then he fell in love with new and alternative media – found out that fun is mixing it all together.

He worked for small, medium and big agencies on small, medium and big accounts.
He has been a juror for several local and international awards like the New York Festival, Art Directors Club Italy, Mobius, White Square, Red Apple, Chipshop Award and many more.


Global VP of Creative Excellence


Walter Susini joined Unilever in January 2012 as Vice President Global Brands Creative and design excellence.  Appointed to create a new creative and innovative culture inside the Marketing team.

Before joining Unilever, from 2007 to 2012 he ran his own company (Alexandria – Land of generous ideas) focused in branding and innovation with offices in 4 countries (Mexico, Brasil, Argentina and Spain).

Before that he was for 5 years Regional and Global Creative excellence Director for The Coca-Cola Company creating some of the most iconic campaigns of the last 15 years (Coke side of life among others).  He spent most of his career in the advertising business being regional and global Strategic Planning director.

Walter is Italian and today he shares his life between London and Sao Paulo.


Creative Owner

He started his advertising career in 1992 as Creative Director of Mark/BBDO in Bratislava, and in 1993 he moved to Mark/BBDO Prague. In 1993/95 he became co-owner and Creative Director of J&L Advertising/ Ogilvy & Mather and in 1996 founded his own agency Juraj Vaculik – CREATIVE STUDIO (JVCS). Which operates since 2012 under the name MADE BY VACULIK.

He is a founding member of the Art Directors Club Slovakia, and since 2008 he holds the position of president of the Club of Ad Agencies of Slovakia (KRAS).

He was a jury member at Golden Drum, Louskáček, Eurobest. In 2010 he was nominated to the Golden Drum New Europe Hall of Fame.

His agency was awarded the most creative ad agency in Slovakia 4 times. It gained over 200 national and international awards, including Cannes Lions, Golden Drum, New York Festivals (AME Awards, Midas Awards), Epica, Eurobest, Cresta, LIAA, Cristal, Golden Drum, Golden Nail, EFFIE



Senior Vice President of Brand Strategy
Mc Donald's Europe

Pierre Woreczek is Senior Vice President of Brand Strategy at McDonald’s Europe and is responsible for sustainability, marketing, food strategy & Sports Partnerships. He also leads the Consumer & Business Insights department and Design Studio.

Pierre began his career with McDonald’s in 1996 as Director of Marketing and Research at McDonald’s France. In 1999, he was promoted to Vice-President, Marketing and Research, before joining Cadbury Schweppes as Director- General of Marketing and Development.

He returned to McDonald’s in July 2003 as Vice-President of McDonald’s European Food Studio, heading up the company’s food and beverage strategy and brand innovations.

In July 2005, Pierre was promoted to Chief Brand and Strategy officer managing the strategic positioning of the brand and continuing overall management of the Food Studio.

Pierre has over 20 years experience in Marketing, R&D and advertising including six years at Jacobs Suchard and eight years in advertising.