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Executive Creative Director
Memac Ogilvy & Mather

Ramzi Moutran started in Memac Ogilvy Dubai 12 years ago and over the years he has worked on brands such as Coca-Cola, Volkswagen, Dove, Google, Castrol, Barclays, Al Jazeera English, Mentos, UNWomen, UNICEF, Philips, AMEX, IBM to name a few. Besides leading the creative product of the UAE group Ramzi also spends his time studying for his EMBA in the Berlin School of Creative Leadership and is on the advisory board of a leading university in Dubai (AUD). In 2014 Memac Ogilvy Dubai was crowned Agency and Network of the year in the Dubai Lynx and voted the Best Agency in the Middle East by Campaign. Ramzi is also ranked the number one Creative Director in the One Show while his office Memac Ogilvy Dubai got the ranking of 13th most awarded office in the world. He is also currently ranked 9th most awarded Creative Director in the PIAF worldwide ranking and has recently judged the LIA awards. Ramzi has won trophies in all the other big award shows, Cannes Lions, D&AD, New York Festival, One Show, LIA, Clio as well as The Loeries and PIAF. His biggest triumph so far was at the Cannes Lions 2014 awards, bringing home not only 3 Gold, 2 Silvers and 1 Bronze Lion, but the first ever Titanium Lion awarded to any agency in the Middle East or Africa.


FCB Lisboa
Edson Athayde was born in Brazil but lives and works in Europe since 1991. He has worked as Creative Director in Y&R and Ogilvy in Portugal, in Y&R Spain and he is currently CEO and CCO at FCB Lisbon. He has won over 300 creative awards at local and worldwide festivals, including 7 Lions at Cannes. In parallel with his advertising career, Edson writes regular columns for several publications, produces music, writes books (12 published to date) and for theater, film and television. He also presents TV shows, teaches courses and has worked as a political marketing specialist. In 2014, Edson won the Grand Prix in the main Brazilian competition for screenplays for feature films.


Executive Creative Director/Vice President
Leo Burrnett France

Xavier Beauregard is responsible for setting the creative reputation of Leo Burnett France. Since taking the role of VP and ECD in 2012, he has helped the agency take the 1st position as creative French agency, 4th in Europe and 12th Worldwide (according to the Gunn Report Feb 2015).

For Xavier ‘’ Communication has the ability to move people and make them act’’. This belief has always been at the heart of his choices, since he started his career in 1996 as Art Director, as well as in the different agencies he has worked for, from BDDP & Fils to TBWA, JWT or FCB, where he took the role of VP and ECD before heading to Leo Burnett 3 years ago.

His work has garnered every major creative accolade including the prestigious Cannes Lions Festival with 15 Lions, among them Gold Lions and the only French Lion so far in the Titanium & Integrated category. It has been given numerous other awards including Grand Prix in different festivals celebrating creativity and marketing effectiveness such as Effie, D&AD, Clio, One Show, Andy, LIA, ADC… Xavier also took up the role of juror at some of the greatest award shows, including Cannes Lions. He is recognized as one of the Top 10 International Executive Creative Directors according to the Directory Big Won Rankings 2014.


Global Planning Director
Wieden + Kennedy Amsterdam

Nick has spent over ten years creating effective strategies for some of the world’s leading brands, working with global clients including Heineken, Unilever and Samsung. He joined Wieden + Kennedy Amsterdam in 2011 following spells with Ogilvy and Leo Burnett, and now leads the planning on Heineken globally. Always interested in the link between creativity and results he won an IPA Effectiveness Award for the UK government’s THINK! road safety campaign and authored last year’s Cannes Effectiveness Grand Prix-winning paper for Heineken. When he’s not enjoying Canals, Beer and Biterballen he can often be found running extremely long distances – for fun.


Global Brand Director
United Kingdom

Beer has been a big part of Petr Dvorak’s life (in a commercial sense of course). The 39 year old from the Czech Republic spent a decade in his homeland working for ABInbev, filling a range of marketing roles, rising to become Marketing Director for Central Europe responsible for operations in nine countries. Then, and much to his delight, in 2010 Petr was appointed to his current role with SABMiller, Head of Global Brand for one of the Czech Republic’s most renowned brews – Pilsner Urquell. In this role Petr has shifted the brand’s strategy to ensure the beer is fresh and always receives the proper treatment in the global market place as well as focussing on the authenticity and craftsmanship messaging. Petr Dvorak attended Charles University in Prague graduating in 1999 with a management degree in economic studies. While at university, Petr joined international advertising agency Ammirati Puris Lintas rising to account manager before joining Anheuser-Busch InBev as Staropramen brand manager in 2000.


Creative Partner
Czech Republic

Martin has been in advertising since 1994. As creative director, he led the creative teams at Leo Burnett and Mark BBDO. His campaigns have received many awards at international competitions such as The One Show, Clio, Epica and Golden Drum Portorose, and at national competitions such as Effie and Louskáček, among many others. He also received the Zlatý ohníček ADC Czech Republic award for his personal contribution to Czech advertising. He is a founding member of the Creative Copywriters Club, a member of ADC Czech Republic and a member of the prestigious British association D&AD. He lectures on creativity in advertising at the University of Economics, Prague, and at the Czech Institute of Advertising and Marketing Communication.


Creative Director

When Laszlo finished his studies at MOME (University of Applied Arts), he already had a graphic studio on full operation, a butterfly collection and a hunger to learn more.  So after a year at Lowe GGK as junior AD, he switched to Kirowski (today known as Isobar Hungary) to gain some digital background experience. When the dotcom bubble burst, he went freelancing and worked on various projects from print jobs, through website building to developing a computer game.  After years of experimentation, he joined Y&R Budapest as Art Director in 2006. Today, Laszlo is responsible for Y&R Budapest’s all creative output as Creative Director. Last year, the agency received the Grand Prix at Golden Drum and won the „Golden Blade” at Hungary’s biggest and most appreciated creative festival.


Creative Manager
Heimat, Berlin

Myles is a Managing Creative Director at Heimat Berlin and is most recognized for leading internationally awarded projects like the CNN ECOSPHERE and Swisscom’s "All eyes on S4”.

Myles approach to advertising is to try to avoid it at all costs.To rather create stuff that people can be passionate about. He loves digital and loves how it can play with the analogue world.

Myles was born in Cape Town and has worked at agencies like Y&R, Lowe and Springer & Jacoby. He is a member of ADC and Executive Member of the International Academy of Digital Arts.


Creative Director
Saatchi & Saatchi Belegrade

hroughout her sculpture studies at the academy of fine arts Dragana thought it was human character that inspired her, but the true driving force behind her work went deeper than that. It was the power of human insight, and it made her take the leap from sculpture into advertising. She started her career in Rome with an MA in Art Direction at IED and made her first baby steps at Leo Burnett Roma. But it was the 3 years at Saatchi&Saatchi Belgrade that resulted in work awarded with Cannes Lions, NYF, Epica, Cresta, Ad Stars, Crystal, PIAF, Golden Drum, EACA, Clio, Eurobest, Lia.


Managing Director and Founder

Stefan Rasch is Managing Director and Founder of screenagers, one of Austria’s leading digital agencies. Created in 1999 as one of the first digital hot-shops in Vienna, screenagers emerged as a full-service agency with a solid reputation for its interactive expertise. Stefan’s portfolio includes clients such as Universal Pictures, Sony Ericsson, Microsoft, Telekom Austria, Kraft Foods and Pernod Ricard. He has received numerous national and international accolades and awards, including One Show, Webby Awards, ADC Germany & Europe, Eurobest, New York Festivals, AdStars, IF, Montreux, European Design Awards and reddot. He has been part of the jury of Cresta, New York Festivals, Eurobest and Cannes Lions.


Creative Strategist

Ryszard has been working as Creative Director for DDB Warsaw, Change Integrated and Y&R Poland, before joining Facebook’s Creative Shop. He has won numerous awards among which 4 Cannes Lions, 3 Golden Drum Grand Prix and more than 70 other awards, including Clio, Effie and Eurobest.


Head of the ZOO - Google Creative & Creative Technology Team / SEEMEA
The Zoo (Google)

Mailine Swildens is part of a global ZOO team that operates across the world for Google/YouTube. She brings over two decades of hybrid experience in brand building and marketing to the table.

Mailine started as strategic planner at McCann New York on Coca-Cola and UPS worldwide. She subsequently, after an MBA at INSEAD, joined Publicis worldwide as Director of International Development in Paris, leading multi-million dollar pitches across the European region. She then became part of the start-up team of FullSIX. FullSIX became the independent digital marketing leader in Europe, with over 100m euros in turnover and more than 800 employees. Mailine’s client portfolio included Coca-Cola across Europe, L’Oréal, Masterfoods and many others.

Mailine is passionate about the way technology and creativity can be combined to create ideas that provide unique, useful and empowering consumer experiences in surprising ways. With the ZOO, a creative team composed of award-winning creatives, technology experts, brand strategists and product and production experts, she works day by day to bring these ideas to life with Google’s top clients, such as HERMES, Coca Cola, Nestlé, P&G, Chanel, PUIG, Fendi, Danone, McDonalds, Emirates, Etihad,... and agencies.