Jury

Jury president

Luiz Sanches started his career in advertising at DM9DDB in 1992.  He has been working at AlmapBBDO for 16 years, initially as an art director and, since 2002, also as a creative director as well.

In 2009, he was the most awarded creative director in the world according to the Gunn Report.  In 2010, he was also the most awarded creative director at the Cannes Festival, as well as in many other festivals around the world, which led to his becoming the world’s most awarded art director according to the Gunn Report and to the German publication Werben&Verkaufen.  He’s been named one of Latin America’s Creatives of the Decade by Latin Spots.  And for over 10 years, he has been one of the most awarded professionals at the São Paulo Creative Club Annual – the most important festival in Brazil.

Alex Schill was born with a Canadian passport and studied at the High School of Fine Arts in Berlin.

In 1994 he started his career at Germany’s former hotshop agency No.1 Springer & Jacoby as junior copy writer and led the agency as Chief Creative Officer in 2003.  In 2006, Alex left Springer & Jacoby to become Global Chief Creative Officer, Member of the Board and Associate Partner at the Serviceplan Group.  The Serviceplan Group (Serviceplan, Mediaplus, Plan.Net) is the biggest independent agency in Europe with around 1,400 employees.  The agency runs offices in nine countries worldwide with clients like BMW, Lufthansa and O2.

Within 5 years Alex managed to push Serviceplan to number 2 in the German Creative Ranking and number 9 worldwide (Big Won 2011).  Alex has won over 30 Cannes Lions and is listed No. 3 CCO worldwide (Big Won 2011).

Hans-Christian Schwingen was born in 1966 in Kempen, Lower Rhine region of Germany and is the Senior Vice President of Brand Strategy and Marketing Communications at Deutsche Telekom.  Schwingen has been responsible for brand strategy and marketing communications at Deutsche Telekom since October 2007.  This role involves ensuring an internationally consistent brand image for all products and service brands under the Deutsche Telekom umbrella as well as an integrated and uniform market presence vis-à-vis customers.

In 2010, the prestigious trade publication CAMPAIGN added Schwingen to its Global Power List for his systematic positioning of the company as an emotionally charged brand ("Life is for sharing").  In 2011, Deutsche Telekom won the brand award for Best Brand Relaunch.  

From 1999 to 2007, Hans-Christian Schwingen was Head of Marketing Communication at Audi AG, where he was responsible for the worldwide communicative presence of the Audi brand in the areas of advertising, customer and retail marketing, trade fairs and events, and sponsorship and product placement.

Prior to this, he worked for Springer & Jacoby from 1990 to 1999, latterly as a unit managing director and member of the managing board.

Adam Kakembo is the new Vice President Product and Marketing at Wrangler EMEA responsible for design, merchandising and marketing of the Wrangler brand in Europe, the Middle East and Africa.

Kakembo was a Board Account Director at Cake Agency (part of Havas Group) where he worked with Reebok, Anheuser-Busch Europe and Diageo.  In 2001 Adam moved to Madrid as Global Retail Marketing Manager for Loewe (LVMH).  Back to London in 2004 to drive marketing on Timberland’s premium line, Timberland Boot Company.  Brussels in 2006 as Head of Trade Marketing EMEA for Levi’s and in 2008, to Wrangler as Marketing Director with his new 2012 promotion to Vice President Product and Marketing.

Kakembo’s claim to fame was running a nightclub, Beatroot, in Nottingham while he was at University, starting as the youngest licensee and promoter in notorious Nottingham.  The club won Regional Dance Club of the Year.

Jonny Bauer is responsible for building the strategic function at Droga5 from the ground up, and oversees all brand, digital, media and IP thinking for the agency.  He has created one of the most respected groups in the industry, which continues to play a pivotal role in the creative and business successes of Droga5.  Jonny’s recent successes include Puma, LVMH, The New York City Department of Education, Prudential, Microsoft, Axe, Johnnie Walker and Dyson.

A firm believer that brands should create marketing that people want, he has led clients beyond traditional marketing and into content creation (programming, film-making, publishing), NPD and social causes, often for the first time.  

Jonny is passionate about marketing’s ability to provide opportunities for emerging and non-traditional creative talent (artists, writers, filmmakers, technologists etc.). This commitment is reflected in the 'Vision Labs' program he manages, which he conceived to support and integrate such talent into the agency.

Jonny lives in Brooklyn New York with his wife Jill, their son Linus and Marco the cat.

Karpat Polat started his career in 1998 at JWT before moving to Medina Turgul/DDB.  He then continued his career in a local agency where he won the first of his many international awards.  During this period, he became interested in the Brazilian creative scene and when the opportunity arose in 2004, he moved to Sao Paulo to work for DM9 DDB.  He returned to Istanbul in 2006 to lead the newly established DDB office, DDB&Co. Istanbul.

Under Karpat’s leadership, DDB&Co. Istanbul has been chosen “Agency of the Year” in the third ranking at Cannes Lions 2009, an unprecedented achievement in the Turkish advertising sector. Shortly afterwards, DDB&Co. won Turkey’s first Grand Prix in Epica Awards, Epica D’or in 2009. In 2010, DDB&Co. won 3 Grand Prix at Golden Drum Festival and was named Agency of The Year, which led to DDB's becoming Network of The Year at Golden Drum.

He is the first Turkish creative to bring home a Lion (he now has 19 Cannes Lions).  According to Luerzer’s Archive rankings, Karpat Polat is one of the top ten copywriters in the world. According to the Big Won report, he is one of the top 5 Creative Directors in the world. Recognized by Turkish Time as one of the top 50 Turkish creative individuals, he is the only adman in Fortune Turkey’s 40 Under 40 list.

His work has been awarded with Gold, Silver and Bronze Effies and more than 80 Crystal Apples, Turkey’s advertising creativity awards.  He sums up DDB&Co. Istanbul’s vision as “an agency taking on business issues with bright ideas that are creative at the global level and whose imprint outlives a day.”

Paul Silburn joined Saatchi & Saatchi in January 2008 as Creative Partner working alongside Kate Stanners.

He is one of the most prolific and awarded creative people in the industry and regularly appears on advertising “who’s who” lists and awards judging panels.

Before joining Saatchi & Saatchi, Paul worked as a creative consultant to brand owners and agencies and, prior to this, he had a stint at Fallon North America. There, most notably, he oversaw the creation of an award-winning branded content campaign for Brawny Paper Towels called Brawny Academy, an online reality TV show to help men become more helpful around the home and more understanding of their partners.

Before the move to America, Paul was Deputy Creative Director at TBWA\London where he become synonymous with the “No Nonsense” campaign for John Smiths beer, starring Peter Kay, which won Campaign magazine’s 2002 Campaign of the Year and helped Scottish Courage to also win the Advertiser of the Year accolade.

His previous agencies include Leo Burnett where he produced the “Bear” spot for John West Salmon which was one of the first ads to have a significant viral presence and has now been viewed more than 300 million times making it the joint sixth most viewed film online ever.

He has also worked at Lowe, Bartle Bogle Hegarty and Simons Palmer Denton Clemmow & Johnson and is also known for award-winning work for brands such as Stella Artois, Nike, Levi’s and Sony PlayStation and for creating the “Lynx Effect” campaign which is now a long running global success.

Paul lives in London with his partner and two young children.