our strategic mind: Jonny Bauer, Droga5
31/01/2012PIAF Jury will focus on creative approaches to brand building from design to sales support. Great strategic background can ensure Jonny Bauer, Head of Strategy of Droga5. He will help the Jury to stay also "in the box" in their thinking. "I'm not interested in stepping out of the box for the sake of doing something new. I'm interested in doing something appropriate within the box I'm given that's powerful, credible and adds value for the brand in any category," says Jonny. His agency was named last year´s number one by Creativity and number two by AdAge. Jonny’s recent successes include Puma Social Campaign, which is a great example of storytelling, flash impact and game (PIAF categories). Another success is the "Decode Jay´s Z with Bing" campaign, a brilliant execution, which uses technologies and traditional advertising formats in a new way, or even creates media. Great campaigns just don´t fit in single PIAF category.
Banker leave the City and join the creative business
25/01/2012Last week in London, a banker broke free of his corporate chains and escaped the City for a life in the creative industries. He was driving his corner desk, complete with phone and printer, through the financial district, to the legendary steps of 80 Charlotte St. The stunt, staged by Saatchi & Saatchi, marked the launch of their Summer Scholarship scheme for 2012, delivering the message that the creative industries are still recruiting new talent in a time when many other sectors are not. They created a medium of its own. Creating the media is one of categories in PIAF Awards. And be prepared, among the judges is Paul Silburn from Saatchi&Saatchi London.
Calendar made for man
23/01/2012Serviceplan made a special calendar for special clients of the german magazine for man. All the year long, the FHM clients and readers can practice smooth opening of a bra by changing the numbers, weekdays and months on the calendar. Great example of audience engagement and a game too. These are both categories judged at PIAF Awards. by the way, one of the Jury members is CCO of Serviceplan Alexander Schill.
Creative use of the classics
19/01/2012Making fun of traffic signs is not allowed in any civilized country. Unless you have good cause and sponsorship. Shalmor Avnon Amichay/Y&R in Israel created 100 special stop signs on intersections in Tel Aviv. It was a mutation of the well known stop sign, which unfortunatelly is not well and often watched. The text, translated in English, reads "Some signs can't be ignored". We are loking forward for more such ideas in the PIAF contest category "Creative use of traditional advertising formats".
Volkswagen parking on tablet
19/01/2012Volkswagen has a new ad designed specially for magazine on iPad. This example from Brazil shows perfectly, how you can use the technology in a creative way while keeping feets on the ground. Well hands on the ground actually. In this interactive ad, the new Volkswagen Tiguan is parking just betwenn your fingers on the screen. Very smoothly and with the help of Park Assist System. "So you can park without using your hands", claims the ad done by AlmapBBDO.
By the way, Luiz Sanches, creative director of the agency, is in our Jury! And Creative use of technology is one of our categories.
PIAF PIAF PIAF, competition revolution!
24/05/2011The winners of the PIAF Awards 2011 were announced in Prague on May 12th. Congratulations! In the following video, you can hear the original rock hymn of PIAF performed by the managing director of PIAF Marek Hlavica during the Award ceremony. This years PIAF was groundbreaking in many ways. „In its categories, PIAF has also shown a real understanding of advertising, and the way it is made. The venue is very nice and the organisation has been excellent,“ noted Donald Gunn, the founder of Gunn Report. In an interview for Radio Česko, Mr. Gunn said, PIAF has the full potential to be included in his Report.
PIAF received entries from 33 countries
21/04/2011Agencies from all around the world from USA, Brazil, across Middle Europe to India or Australia send their entries to the revolutionary ad contest. PIAF is the first festival to change the way of evaluation radically, leaving the classical "media based" categories aside. In Prague, the Jury led by Michael Conrad will judge entries from 92 agencies from 33 countries. The shortlist will be revealed next week. Most ambitious in sending entries was Y&R Brands (CR), Grabarz & Partner (Germany), Ogilvy Mather Hungary & Ukraine, E-Dologic Publicis (Israel) a Saatchi & Saatchi (CR).
PIAF contest Jury:
Michael Conrad, President at Berlin School of Creative Leadership, Switzerland
Gideon Amichay, Chief Creative Officer at Shalmor Avnon Amichay/Y&R, Israel
Ian Armstrong, European Communications Manager at Honda, United Kingdom
Ferenc Benesch, Executive Creative Director at Ogilvy Group, Hungary
Susan Credle, Chief Creative Officer at Leo Burnett US, United States of America
Timo Everi, Senior Advisor, Board Member at Hasan&Partners, Finland
Daryl Fielding, Vice President Marketing, Kraft Foods Europe, Switzerland
Francois Chilot, President of the CFP-E and President of Les Producers, France
Pete Favat, Chief Creative Officer at Arnold Worldwide, United States of America
Pedro Ferreira, Executive Creative Director at Y&R, Portugal
Guido Heffels, Creative Director and co-founder at Heimat Berlin, Germany
Ralf Heuel, Chief Creative Officer/Partner at Grabarz & Partner, Germany
Sandrine Huijgen, Communications Manager at Heineken, Netherlands
Oleg Lasphin, Creative Director at Saatchi&Saatchi, Ukraine
Marco Monteiro, Creative Director at Loducca, Brazil
Pablo Pérez-Solero, Executive Creative Director and President at Bungalow 25, Spain
Eric Schoeffler, Chief Creative Officer at DDB Tribal Group, Germany
Emiliano Trierveiler, Copywriter for Adidas Global at Sid Lee Amsterdam, Netherlands
Seyoan Vela, Executive Creative Director at Grey Amsterdam, Netherlands
Marco Vigano, Art Director at Publicis Group Milan, Italy
We target the most creative agencies
22/03/2011PIAF sends more than 80 custom made posters to creative agencies in USA, Great Britain, Spain, France and Brazil. They feature the headquaters of each agency together with the PIAF armoured bird and a "threat" to the creative directors. We also target AlmapBBDO, recognised as the most creative agency of the world by Gunn Report. The campaign was created by Y&R Prague and speaks to the creatives in the most personal way.
Choose the right category
22/02/2011It´s not always easy to squeeze all the creative achievements into the right categories. But it’s different at PIAF. Instead of using the typical classification like film, print, outdoor, we have a truly new system. We reflect the complexity and - in some sense – the chaos of current communications. Just take this ad created by the DDB Germany (where one of our Jury members Eric Schoeffler serves as the Chief Creative Officer). Is it a print or outdoor ad? For us, it’s a great example of a "flash impact" and "brilliant execution" as well. And that’s what makes this ad stand out.
Valentine with Heineken Beer Gloss
17/02/2011Did you enjoy Valentine´s Day? What about the idea of "Beer gloss" developed for such an occasion by JWT Milan and Heineken? Whether you liked it or not, this is surely an example of creative sales promotion. Such work could score in the new PIAF category "Creative sales & sales support". By the way, we have the Heineken Global Manager Of Communication and also the ex-JWT Milan Creative with us on board as Jury members...a
Case study:
The Story of the spanish "Village of Experts"
17/02/2011The Microsoft campaign "A village of Experts" was done by one of our Jury members Pablo Pérez-Solero and his agency Bungalow 25. They launched the Windows 7 system in a far-off Spanish village. "It's all Greek to me", say the British, "it's a Spanish village to me", say the Czechs. This is by the way a perfect example of storytelling used for advertising and a campaign, it would probably score in the PIAF new category "Storytelling".
John Zogby - Keynote speaker at PIAF 2010
17/02/2011"There is no better place in the world than Prague to gather a group of creative thinkers. This first ever conference is a great idea and only promises to get better like fine wine. I am honored to have been included, to have a chance to test new ideas, and to listen to the best in the industry. 2010’s inaugural was a wonderful beginning."
PAUL SMITH - JURY MEMBER AT PIAF 2010
17/02/2011"There are many reasons to go to Prague not least of all is the beer, the Czech's have been drinking beer since 859 AD, the first brewery was opened in 1118 they invented Pilsner in 1842.
There are dozens of pubs where you can enjoy all this beer. There are traditional pubs, Tankova pubs, Pubs with football, late night pubs pubs with dancing pubs without dancing.
Here in case you are lucky enough to be invited to the next Piaf is a few handly phrases, Dobrý den (hello), Dvě piva prosím (two Beers please), Kde jsou toalety? (where are the toilets?), Děkuju (thanks).
All this and the opportunity to see some of the best creative work in the world, is what could be better than the Piaf Awards."