The PIAF competition is different than the majority of other competitions. In our opinion, the age old view of advertising as divided under traditional media categories is no longer current.
PIAF is different in that:
- Categories are created under basic principles of communications and marketing without addressing concrete media types.
- One jury judges all entries, which guarantees consistency in judging.
- The jury is comprised of agency creative professionals and representatives of brands, placing an emphasis on creativity.
- Grand Prix PIAF may only be granted to an entry which has proven its creativity in several areas at once.