Date of call for entries will be announced in January 2016
PIAF will present a brand new concept of creativity competition. The traditional division of competition categories based on media types no longer corresponds with current developments in the industry. Advertising constantly keeps searching for new ways and forms, which traditional competitions cannot reflect.
PIAF has introduced such categories that will cover all types of communication, including a focus on brand creation and creative sales. One advertising project or campaign will be able to compete concurrently in several categories, as the jury will not assess just the idea, but also the creative method of delivering the message to the target group and its ability to elicit the desired response. The holistic creative approach makes an interesting advertising extraordinary and highly efficient. The most successful entries in individual categories will then have the greatest chance of winning the Grand Prix award.